Snapple and Major League Baseball (MLB) announced today a new partnership, with Snapple becoming the Official Tea and Juice Drink of MLB beginning with the 2018 season. The two-year partnership supplies Snapple with marketing and activation rights across MLB special events including All-Star Week, the Postseason and World Series, as well as other key moments during the season. As part of the sponsorship, Snapple and MLB will be releasing a new, baseball themed product that will be offered for a limited time. Dozens of “Snapple Facts” about Baseball will also be placed underneath bottle caps and Fanatics, MLB's Official E-Commerce Partner, will create a special merchandise offer to be found on select Snapple products.
“Snapple can’t wait to add even more flavor to this great game through our sponsorship with Major League Baseball, an organization that has been producing some very innovative collaborations,” said Regan Ebert, SVP of Marketing, Snapple. “Baseball, summer and Snapple go hand-in-hand and we want to remind every American of their right to take a flavorful break while enjoying our national pastime, or anytime at all.”
“Snapple is a brand that, like Baseball, evokes feelings of summertime and all the enjoyment that comes with that special time of the year,” said Noah Garden, MLB Executive Vice President, Commerce. “We continually seek out new ways of connecting with our great fans and teaming up with the creative team at Snapple is allowing us to try some unique ideas in the retail space. They are already proving to be good partners and 2018 should be a fun season with them.”
Through the partnership, Snapple acquires the rights to use official MLB logos, the collective use of Club marks, and Jewel Event marks in all communication and marketing campaigns including digital, television, offline and business-to-business. The brand will also have point of sale and advertising rights to activate, the right to use MLB marks on bottle labels, and the opportunity to execute sweepstakes and consumer promotions.